I’m an integrated Creative Director/Art Director who spent most of my career in NY spreading German stereotypes of efficiency, precision, and sustainability. A strategic thinker, I love to manage and execute, feeling equally comfortable with both online and offline media.

Began as an Art Director at Springer & Jacoby, Germany, launching the new Mercedes-Benz SLK. Creative Director/Art Director for many top agencies in New York such as JWT, Ogilvy, Publicis, Dentsu, and Kirshenbaum. Created successful integrated campaigns for iconic brands such as Nestle, Sharp Electronics, Citi, Liberty Mutual, The History Channel, BlackRock, Barclays, Sage Software, Chandon Sparkling Wine, Kohl’s, and Target. Additional category experience includes beauty, pharma (DTC and HCP), and B2B.

Most recently:
• Managed and created HCP campaigns at TBWA\WorldHealth for Merck, AstraZeneca, and Teva. Concepted for Keytruda, Pfizer, Bluebird Bio, Amgen, and Dova across the network.
• Led an in-house team of designers, writers, and video production for internal and external marketing (video, social, digital, tradeshow, collateral) at Crestron Electronics.
• Created digital and social campaigns (rich media, video, banners, social, e-mail blast) as well as brand platforms at Ogilvy for BlackRock, iShares, Barclays, and Tiffany.
• Concepted and produced integrated campaigns (TV, digital, social, print) at JWT for Nestle across four different product groups (Stouffer’s, Drumstick, Outshine, Toll House). Developed 360 concepts for Listerine, Rolex, Centrum, and HSBC.
•  Creatively co-spearheaded Sharp Electronics across multiple product groups (B2B and B2C) at Dentsu. Launched integrated campaign for Sharp Aquos (outdoor, video, digital, and influencer marketing) and Domaine Chandon Sparkling Wine.

In my spare time, founded the blog Eco-Chic Design, contributed to Organic Spa Living, and was interviewed on forbes.com as an eco-design blogger. I’m a passionate traveler who hiked the Grand Canyon, skied the Andes and climbed Machu Picchu in Peru.

CV

TBWA\WorldHealth NY (2018-Present)
VP, Creative Director
Crestron Electronics NY (2017-2018) 
Creative Director
Publicis, Code & Theory, Vayner Media, FreemanXP, JWT NY (2016-2017)
Freelance Creative Director/Art Director
Ogilvy & Mather NY (2014-2016)
Freelance Creative Director/Art Director
JWT NY (2010-2014)
Creative Director
TBWA/Chiat/Day, JWT, SapientNitro, Redscout, The Bloc, Cossette (2009-2010)
Freelance Creative Director/Art Director
COLBY & PARTNERS (DENTSU) NY (2004 - 2009)
Associate Creative Director
ZICCARDI PARTNERS FRIERSON & MEE NY (2002 - 2004)
Associate Creative Director
KIRSHENBAUM BOND & PARTNERS NY (1997 - 2001)
Senior art director
SPRINGER & JACOBY GERMANY (1994 - 1997)
Art director

Pratt Institute, NY, B.F.A. in Art Direction
Minneapolis College of Art and Design, MA in Sustainable Design
U-GHS Wuppertal, Germany, Communications Design