Nestle Drumsticks: Forever Summer (Video, digital, social, print) #raiseacone Activation / Photographer: Sam Robinson

Nestle Drumsticks is The Original Sundae Cone and the official snack of summer. But how do you raise consumer participation before the beginning of summer? Simple. By asking Millennials and young families to “raise a cone to summer” and submit their photos to Twitter, Facebook, and Instagram between Memorial Day and June 21^st. We created online and offline content to get participants into the spirit of summer.